Say Hello to Aliava | Formerly Alieva
We’re excited to share that Alieva is now officially Aliava.
This change reflects a natural evolution of our brand and brings everything into alignment, from our registered business name to our domain and digital presence. It’s a small change in spelling, but a meaningful step toward clarity, consistency, and the future we’re building.
There are three main reasons for this update:
Brand Consistency
As we’ve grown, it became increasingly important to unify our brand name across all touchpoints. Our new name, Aliava, now matches our registered business name, Aliava LLC, and our primary domain. This alignment helps eliminate confusion and allows us to present a stronger, more cohesive identity to our customers, partners, and community.
A Personal Touch
Aliava is more than a name. It reflects the partnership at the heart of our brand. Our co-founders, Ali and Ava, have shaped everything from our design philosophy to the customer experience. The new name brings their story to the forefront and reinforces the values behind every piece we create.
Trademark Protection
To protect the integrity of our brand and ensure long-term growth, we have filed a trademark application for the name Aliava. While the application is currently under review, this is an important step in establishing a secure foundation for our continued expansion.
We are proudly based in Carson, California, where all of our products are shipped with care to customers across the country. Our location reflects our hands-on approach and commitment to quality at every step.
I received a package with the Alieva brand name
During this transition period, you may still receive packages, labels, or printed materials that reference our former name, Alieva. This is completely normal. We are in the process of updating all branding and packaging to reflect our new name, and this process will be completed very soon. Thank you for your understanding and patience as we make this change.
While the name is new, everything else remains unchanged. Our commitment to timeless design, exceptional quality, and meaningful customer connections remains at the core of everything we do.
Thank you for being part of this journey.
Welcome to Aliava, a new name with the same heart.
