Ad-ops collection. Not for storefront navigation.
New-customer acquisition product set for Meta prospecting and DABA carousel ads. Built 2026-07-27.
Why this set exists: ad-set level analysis of the last 90 days shows separates acquire new customers profitably while dresses do not. Pack-03-Top-Skirts returned 1.42 NC ROAS at 93% new customers, Pack-04-Top-Pants 1.38 at 88%, and Pack-10-Top & Skirt 1.38 at 97%. The comparable dress packs returned 0.87 and 0.67. The Regina top drove the account's best ad set on new-customer ROAS at 1.81, and the Etosha skirt carousel returned 3.14 blended ROAS.
The mechanism is price. These sit at a $165–175 entry point against a $258 Meta AOV, which lowers first-purchase friction. Use this set for cold prospecting and hand off to Core Converters for retargeting.
Every item here is at 100% size completeness with deep stock. Re-audit every 30 days.
