Ad-ops collection. Not for storefront navigation.
Curated Meta commerce catalog product set for DPA, Advantage+ Catalog and carousel ads. Built 2026-07-27 from a combined read of GA4 item funnel data, Shopify returns/discount data, Meta landing-page revenue-per-session, and live size availability.
Inclusion rules (all must pass):
- Net revenue per 1,000 product views above the $1,236 sitewide benchmark, after deducting returns and discounts
- Size completeness ≥ 83% (at least 5 of 6 sizes in stock)
- ≥ 7 product images for carousel viability
- Not already saturated by broad DPA delivery
- Sufficient inventory depth to sustain paid traffic
Review cadence: re-audit every 30 days. Remove any product falling below 83% size completeness or above a 35% return rate.
